FOUNDER & CEO

Amy has spent her career building and shaping brands during times of rapid change.

She helped potato farmers navigate the era of low-carb diets. She secured coverage in major media outlets leading up to the acquisitions of Bebo and Mint.com, and led LivingSocial’s PR efforts bridging from Facebook darling to local merchant marketplace. She took Silicon Valley journalists through a walk down memory lane at the Computer History Museum’s reopening. All of which led to coverage in The New York Times, Wall Street Journal, Bloomberg Businessweek and NBC to name a few.

Over the course of 8 years with SAP Concur, Amy built TripIt’s high-performing PR and social program from scratch, provided a voice for the award-winning redesign of TripIt.com, and created the messaging and brand experiences for Concur’s travel portfolio (TripIt, Hipmunk, Concur TripLink and ExpenseIt). Most recently she helped SAP Ariba and SAP Fieldglass celebrate the role of its customers in navigating supply chain disruption.

Along the way, Amy has helped people fulfill the potential of their professional selves, while increasing awareness of the experiences and causes that give us purpose. At BestfortheMoment.com she profiled entrepreneurial moms, and then became one herself.

Amy lives in the Austin hill country with her husband, two boys and labradoodle.

DIGITAL STRATEGY DIRECTOR

For as long as she can remember, Mayra has always had a natural affinity for connecting with people and how things work.

Guided by curiosity, she loves to understand the inspiration behind things created and thinks in terms of possibilities—what could be.

With over 15 years of experience in the technology and services space, Mayra has a demonstrated history of helping brands fight through online noise by creating content strategies that garner the highest number of impressions and engagement.

Throughout her career, she has helped brands such as Liquid Web, Cogeco Peer 1, and other up-and-coming technology brands in automotive, lifestyle, pharmaceutical, financial, and wellness create content experiences optimized for conversions. Her expertise includes building content experiences, onsite and offsite SEO, creating brand awareness online through social media and digital PR, and building social media communities.

Described as a Swiss army knife, Mayra truly understands all aspects of digital marketing and how each piece plays a vital role in the buyer's journey.

Mayra lives in Austin with her husband, son and daughter, and their newest addition - a French Bulldog - Ruby.

STRATEGIC COMMUNICATIONS & MEDIA RELATIONS

Angela has worked with brands of all sizes to launch companies and products, build reputations, and tell stories.

Her experience developing and leading integrated communications programs highlight her creativity and passion for success.

She has spent the last 15 years working with brands across industries, including: Carbon 3D Printing, Aurora, Meta, Oculus, Intuit Mint, GE, Sephora, LUCI, Fifth Wall Ventures, GoodRx, Rent the Runway and sweetgreen, and VC firms like a16z, GE Ventures, Fifth Wall Ventures, ACME Capital, M12 (MSFT), Spark Capital, WestCap, Next 47 (Siemens).

Angela gets excited about brands that use innovation and technology to improve people’s lives - from fintech, to healthcare, to hardware, to robotics and autonomous - and has been successful in landing placements in top-tier and vertical outlets across business, technology, industry and lifestyle media.

Angela lives in Los Angeles, but will always miss fall and winter weather. Her organization is unmatched and she loves a good brainstorming session. She brings all these skills to her other roles in life: mother, partner, daughter, activist and friend.

MEDIA RELATIONS & EXECUTIVE COMMUNICATIONS

Shelby is a passionate storyteller who loves to translate company priorities into compelling stories that resonate with a variety of audiences.

As a seasoned strategic communications professional with over 15 years of experience leading global communication strategies for well-known brands, Shelby has helped shape the narratives of industry giants such as Evernote, Yummly (acquired by Whirlpool), and Mint.com, carving out distinctive identities and amplifying their stories through innovative PR initiatives and creative brand-building strategies.

Over the years, Shelby has developed multifaceted PR campaigns, driven executive thought leadership, nurtured influential media and analyst relationships, orchestrated impactful influencer programs, and harnessed the power of social media. In doing so, she has not only established brands, but also fostered vibrant communities of brand advocates.

Shelby lives in the Bay Area with her husband and two children.

COMMUNICATIONS CONSULTANT

Laurel Case is a communications pro with diverse expertise in-house and agency side, working with both B2B and B2C brands.

A passionate problem-solver, she delivers integrated strategic communications solutions to generate awareness and demand for brands across key audiences and industries. Her in-house experience includes communications roles at SAP Concur and Pitchbook.

The majority of her career has been agency-side working for Mower in Upstate, NY and Weber Shandwick in Seattle. While at Weber Shandwick, she worked with many great brands including Microsoft, Motorola, Citrix, The U.S. Army and Seattle Children's Hospital. Most recently she has worked with Boston-based Scratch Marketing and Media where she supported Comcast Business, as well as a variety of VC-backed startups and VC firms.

Laurel is currently living with her family in the greater Boston area.