Shelby Busen

MEDIA RELATIONS & EXECUTIVE COMMUNICATIONS

Shelby is a passionate storyteller who loves to translate company priorities into compelling stories that resonate with a variety of audiences.

As a seasoned strategic communications professional with over 15 years of experience leading global communication strategies for well-known brands, Shelby has helped shape the narratives of industry giants such as Evernote, Yummly (acquired by Whirlpool), and Mint.com, carving out distinctive identities and amplifying their stories through innovative PR initiatives and creative brand-building strategies.

Over the years, Shelby has developed multifaceted PR campaigns, driven executive thought leadership, nurtured influential media and analyst relationships, orchestrated impactful influencer programs, and harnessed the power of social media. In doing so, she has not only established brands, but also fostered vibrant communities of brand advocates.

Shelby lives in the Bay Area with her husband and two children.