4 Ways TaleSplash Stays Versatile and Adaptable
As a PR team with decades of experience under our belts, we understand firsthand how important it is to pivot quickly.
Just as founders of startups and business owners adapt to change, so do we.
In fact, TaleSplash was created out of the ashes of pandemic, inspired by the innovators reshaping the world around us.
We remain agile, always thinking strategically about how to evolve and help our clients through times of change and uncertainty.
Recently, I had the pleasure of appearing as a guest on Jason Swenk’s podcast, Agency Mastery, where we discussed some of the strategies TaleSplash uses to help clients navigate the rapidly changing media landscape.
Here are some key takeaways from the podcast episode.
1. We Embrace the Role of Technology in PR
Although AI is a powerful tool, we’re also aware of its limitations in the field of PR.
As we connect with journalists every day, we deeply respect their editorial standards, especially when it comes to creating written content to maintain the highest level of journalistic standards and integrity.
We do, however, use AI-powered PR tools in the following ways:
Real-Time Matchmaking. We leverage AI to match our clients up with journalists who are on tight deadlines and actively seeking expert commentary or products to review.
Smarter Pitching. We use AI-powered platforms to know who’s covering the news cycles that are relevant for our clients, which is critical given how often journalists move beats and publications.
2. We Are Accessible Anywhere
At TaleSplash, our flexible, remote workplace isn’t just a perk—it’s a strategic advantage that aligns with the modern workforce and keeps us adaptable as PR needs and industry landscapes shift.
With team members located across the country balancing their personal and professional lives, we are able to communicate with clients in real time while consistently bringing fresh ideas and innovative solutions to the table.
3. We Amplify Innovation Across Industries
We support founders across a variety of innovative industries, including tech, health and consumer brands
We’ve navigated the rise of AI as a mainstream news story all the way to recent discussions around regulation.
Whether they’re climate tech trailblazers or clean beauty brands, we connect clients with media interested in featuring new, innovative products and services.
4. We Value Community and Connection
We regularly host events in Austin and participate in the female founder community, locally and through national organizations.
By attending tech and PR industry conferences around the country, we stay up to date on the latest trends.
