2023 Public Relations Trends

I landed in Austin during the pandemic in 2020 when many people from both coasts were migrating to the vibrant startup community in Austin. After working in house and at external agencies as a PR and brand strategist, I decided to start my own PR agency, TaleSplash.  

During the pandemic, we were all tuning in to the news every day to find out what was happening in our world, what was changing, and what it meant for us. It was then that I saw an opportunity to help startup founders connect with journalists in a very relevant and timely way. Journalists are looking for insights from technology companies, medical experts, and lifestyle brands, and so that's what we do at TaleSplash: connect those experts with journalists to help make sense of how the world is changing around us. 

Here are some of the insights I recently shared with Daily Ad Brief. 

Largest challenges facing marketers today

We are all in this similar boat in that we are doing more with less, creating results with less resources. We are seeing this not only in large organizations but smaller ones and also in the newsrooms as editorial staffs are shrinking, so having more empathy for each other will go a long way.

If you are trying to engage with your customers directly, be empathetic to the fact that they are facing so many messages and so much content in their daily life, and it's the same thing in PR. We empathize with what journalists are experiencing in the newsrooms. But there's also an opportunity that comes out of that. Some of our favorite relationships in the media community are freelancers establishing themselves as a connection point with PR professionals. They're writing newsletters where they're looking for sources. They're being proactive about engaging with companies for the stories they're writing for top-tier publications. So with change comes innovation, and we see that in the PR space as well. 

How is public relations evolving?

There's this convergence of traditional media with social media and influence. You are probably noticing journalists wear multiple hats, media and influencer. Some publications that write about products are monetizing the coverage of these products with affiliate links. And so, if you are a marketer, you have to navigate all these changes where the lines are blurred, and it can be really challenging.

But we're all in a similar boat in the next few years of figuring out how to work in different situations, whether remote or back in the office with smaller teams and budgets. That will continue to spark more creative solutions in the editorial space. 

If you're interested in getting coverage for your brand, you have to think creatively, just like you would with your business in terms of engaging with journalists. Make sure that you're relevant to what they're writing about. What's in the news cycle? It's not just about making an announcement anymore, putting out a press release, declaring that you've done something or that something is new. You have to show how you relate to what's happening in the world around us.  

Let TaleSplash help you. 

Book a call with us to learn how we can help you be a resource for journalists looking for experts like you.