The Value of Earned Media - According to ChatGPT and Me
No matter which way you turn, ChatGPT is ubiquitous. Like any marketer, I was curious how it could work for our needs, so I decided to take it for a spin. As a long-time digital marketer with a focus on content, SEO, and social media, I found ChatGPT to be a great tool to get some basics and thought starters going; however, to truly optimize the content and make it engaging, I learned that a human is still required. 😉
So without further ado, check out the blog post written by ChatGPT and me. Let me know your thoughts. 😊
In today's digital world, earned media has become increasingly crucial for businesses of all sizes. Earned media is a powerful tool for businesses looking to promote their brand, increase trust, and reach a large audience. Working with a trusted public relations (PR) agency (like TaleSplash) can help your brand receive positive media coverage to help improve a brand's reputation and establish it as a thought leader in its industry. If you don't have earned media as part of marketing plans on your bingo card for 2023, below are the reasons why you should.
How Does Earned Media Fit Into Your Marketing Strategy?
Earned media should play a key role in a comprehensive marketing strategy by complementing and supporting other marketing efforts. Here's how:
Enhancing SEO: Earned media can help improve a brand's search engine optimization (SEO) efforts by securing high domain authority (DA) backlinks. Backlinks from reputable media outlets can increase a brand's visibility in search engine results, drive more organic traffic to its website, and increase your own DA which all is very important for Google’s E-E-A-T guidelines. Pro Tip: Hyperlinking SEO keywords to your website in your press releases, or byline’s can also add “expertise SEO juice” back to your website.
Complementing paid advertising: Earned media can provide additional exposure and credibility to a brand beyond what is possible with paid advertising. A positive news article or social media post can provide credibility and legitimacy to a brand. Pro Tip: Securing coverage in a top tier publication could be used as a paid advertising campaign for brand awareness or retargeting.
Driving Engagement: Earned media can help drive customer engagement and build a community around a brand. When customers or publications are talking about a brand, they are more likely to engage with the brand and share its content with their own networks. Pro Tip: When getting coverage in a publication it is important to share that coverage on all your social media channels and share it with your community to help drive additional engagement.
Providing Insights: Earned media can also provide valuable insights into what customers are interested in and what types of content resonate with them. By monitoring the media coverage a brand receives, businesses can better understand what customers are looking for and use this information to inform their marketing strategy. Pro Tip: Setting up a listening tool can help you keep a pulse on what customers, influencers, and the media say about your brand and help you make business decisions.
Benefits of Earned Media
Public relations trends have evolved in recent years, and navigating the changes can be overwhelming. Working with a public relations agency can help remove the headache and help your brand maximize the benefits of earned media. Earned media can be an essential part of a marketing strategy, supporting other marketing efforts and providing unique benefits. Benefits of including earned media in your marketing strategy:
Credibility and legitimacy: One of the most significant benefits of earned media is the credibility and legitimacy it provides to a brand. When a media outlet writes about a brand or product, it signals that the brand has captured the attention of journalists and experts in the field, lending credibility to the brand. This can be especially important for small businesses and startups trying to establish themselves in a crowded market.
Reach: Earned media has the potential to reach a large and diverse audience. With the growth of social media, a single article or post can be shared thousands of times, reaching people all over the world. This type of exposure can be especially valuable for businesses looking to reach new customers and build brand awareness.
Trust: Consumers are becoming increasingly wary of traditional advertising and are looking for more trustworthy sources of information. Earned media provides an unbiased and objective perspective on a brand or product, helping to build trust with potential customers. This is especially important in industries where trust is a key factor in purchasing decisions.
Long-term impact: Earned media can have a long-term impact on a brand's reputation and visibility. Articles and posts about a brand can continue to generate exposure and drive traffic to a brand's website for years to come. This makes earned media a valuable investment for businesses that are looking to build a strong and lasting reputation.
In conclusion, earned media is a powerful tool that can provide businesses with a variety of benefits, including increased credibility, reach, cost-effectiveness, trust, engagement, SEO, and long-term impact. By leveraging earned media, businesses can reach new audiences, build their brand, and establish a strong and lasting reputation.
Let TaleSplash help you.
Book a call with us today to learn how including earned media in your strategy can benefit your brand and how TaleSplash can help you get the coverage your brand deserves.
